As I mentioned in my prior post, I have seen many sales tricks used in the health and beauty industry the past 10 years. I will be introducing you to each one over the next few weeks. But one of those tricks gets the honour of being the first, and it's the one that I was most ashamed of.
A few years ago, I worked at a company that made a product that my mother wanted to try. I knew that the product was a major scam, since the supposed magic ingredient (collagen) did sh*t all (ie. firm skin). In the industry, it’s called an “Emotive Ingredient”. In fact the firming of the skin was just a benefit of the rubbing action of when you put cream on your skin. So my mom asked me if she should use the product. I could have given her the 'corporate cool-aid' but I told her not to waste her money on it since the magic ingredient had no benefit. I still remember her saying "Can you do that?... That's not right."
That disappointment in her voice made me remove the 'corporate blinders' I was accustomed to wearing, and began to take a more critical look at how this industry sells products and the disrespect they have towards their customers.
In my opinion, no sales trick is dirtier than 'Emotive Ingredients'. I will show some examples in my next few posts.
Thursday, January 28, 2010
Sunday, January 24, 2010
day one of my blog
Today is the 2-month anniversary of Bread&Butter Skincare, and I am marking the occasion with the start of this blog.
It took me a while to be convinced to write a blog. But, it was my customers who pushed me to give it a try because they felt that I had a story and a unique insight on the beauty industry to share with the world. I have spent many years making and marketing skin and hair products that you see in stores. During that time, my hand was forced to act in ways that went against my principles, the integrity I learned from my parents. I had to captain the use of misleading sales tactics, and compete against competitors who used the most despicable advertising tricks. My frustrations with the industry was the spark of Bread&Butter Skincare.
So in this blog, I plan to educate my customers about these misleading sales tactics, and I hope you join in the conversation.
It took me a while to be convinced to write a blog. But, it was my customers who pushed me to give it a try because they felt that I had a story and a unique insight on the beauty industry to share with the world. I have spent many years making and marketing skin and hair products that you see in stores. During that time, my hand was forced to act in ways that went against my principles, the integrity I learned from my parents. I had to captain the use of misleading sales tactics, and compete against competitors who used the most despicable advertising tricks. My frustrations with the industry was the spark of Bread&Butter Skincare.
So in this blog, I plan to educate my customers about these misleading sales tactics, and I hope you join in the conversation.
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