Here's another example of the dirty sales tricks, aka the emotive ingredient. It is a face wash product from a popular brand that sells for +$35 per tube.
Their claim is: "a blend of caffeine, menthol, and vitamin E - as well as invigorating extracts derived from Lemon and Orange peel" invigorates your skin.
Take a look at their ingredient list: Water, polyethylene, myristic acid, palmitic acid, potassium Hydroxide, disodium sulficonnate, Lauric acid, PEG-7 Glyceryl cocoate, Prunus Armeneniaca, Benzyl Alcohol, Stearic acid, Glycerin, phenoxyethanol, ceteareth glycol, magnesium aluminum silicate, fragrance, disodium EDTA, Methylparaben, menthol, limonene, propylparaben, caffeine, corn germ oil, propylene glycol, glycene oil, tocopherol (vitamin E), BHT, citrus extracts, Linalool
As you can see, the key ingredients are found at the very end of the ingredient list, and from my estimation they are likely included at less than 0.1%, which is useless. You know what really irritates me...it's that the company who sells the product purposely deceives customers knowing that the customers has no way to call them out.
Just like a crooked used car salesmen, selling a lemon. PS: feel free to email me at blau@breadandbutterskincare.com if you want to know which brand I am talking about.
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