Snap Judgement

I received this picture from one of our 'scouts' for dirty advertising tricks, and it's a great example of an Emotive Ingredient.

You can see this ad in magazines and public transit posters. The ad claims that 'caffeine' will wake up your face by 'decongesting puffiness and diminishing dark circles'. Sure...when pigs fly.

When you look at the ingredient list, you will notice that coffee beans are second from the bottom of the list! In my opinion, less than 0.1%
of the product is 'coffee beans'. Moreover, there's little evidence out there that caffeine has any effect outside of your body. What do you think?