We did not take part in an advertorial

Yesterday, Bread&Butter Skincare was profiled in an article in the Globe and Mail. See: http://www.theglobeandmail.com/report-on-business/your-business/grow/new-product-development/mens-beauty-industry-pumps-out-big-bucks/article1478720/.

One of the comments made to the article was: "this is an advertorial". That is far from the truth. In fact we do not advertise with the Globe and Mail. They do not profit from any of our sales. They simply approached us as an expert in this industry.

Moreover, we make it a priority to disclose our relationships with the media to the public. That is why on our website and Facebook page, you will see a statement following each media article that will disclose whether we have a relationship with that media. It is our mission to not use the misleading sales tricks in this industry, and advertorials are one of them.